Advertisments are everywhere, the key to a successful advertisement is whether or not it is persuading. Companies will do what ever it takes for someone to buy their products. living in a world of advertisement where "sex sells", companies will do what it takes to grab thier consumers attention. No matter what product, sex sells.
The first advertisement is a parody advertisement selling a beef burger from Burger King. The advertisement describes that this burger "Just tastes better" and that "It'll blow your mind away." The first thing that catches my attention is the girl, the burger, and the words, it'll blow your mind away. The words "It'll Blow Your Mind Away" are in large white capital letters that stand out and are meant to attrack attention. The author's point in this advertisement is to have more people buy this burger from Burger King. In order to catch people's attention, the appeal of this advertisement has to be "eye attractive." Having a dull and boring advertisement does not interest people to make them want to buy what is being advertised, but the complete opposite. This specific advertisement works because of its appeal. It's audience are teens and adults who understand the sexual nature of this advertisement. The advertisement is funny and appealing to where it can gain people to buy this burger. I find this advertisement persuasive; it caught my attention right away. It was eye catching, along with having me stop and really read what I was seeing.
The second avertisement is an actual advertisement of Scarlett johansson "selling" Dolce and Gabanna Lipstick. This advertiement is not as forward as the first one but is still bringing the same concept. There are no words but the clothing that she is wearing and the way she is postitioned is still portayed as sexual. The idea that is brought from this advertisement is that if I were to buy this lipstick, maybe I will feel sexy or be seduced.
The third advertisement is a coca cola that again is not straight forward but still brings sexism to the advertisement. research on this ad is that this is a real advertisement. Showing that the girl is wearing a bra and a skirt and big letters that say "Yes" catch my attention. The girl's head is cocked to the side looking a hand holding a coca cola bottle to which the ad is selling.
The last advertisement is a perfume ad, which is real ad. The woman has a seducive look on her face which is supposed to sell the product. The main part of the picture is her with perfume bottle on the corner of the picture. Again, there doesnt have to be words, it is the woman's expressions is what sells this product.
All four of these advertisements are persuasive and have a general "sex sells" avertisement to sell thier product whether the advertisement is real or a parody. We live in a world where sex sells so t works with any product that needs to sell. people like this and will buy because of the look and the nature we have. We as human beings are attacked to things that we like and since we are of that nature we are attracked to advertisements that are sexually adertised weather it is subtle or very provacitive.